| Coca-Cola Goes Green: The Launch of Coke Life - Teaching Note |
| 作者姓名：Matthias Koch; |
| | 商品編號：8B16A018 |
| 出版日期：2016/06/02 | 內容長度：17 頁 |
Teaching note for product 9B16A018.
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| Coca-Cola Goes Green: The Launch of Coke Life |
| 作者姓名：Matthias Koch; |
| 商品類型：Case (Pub Mat) | 商品編號：9B16A018 |
| 出版日期：2016/06/02 | 內容長度：10 頁 |
In June 2013, The Coca-Cola Company (TCCC) launched Coke Life, a naturally sweetened but sugar-reduced carbonated soft drink. Coke Life complemented TCCC's established product line consisting of Coca-Cola Classic, Diet Coke, and Coke Zero. Coke Life substituted a portion of the sugar component with stevia leaf extract and contained 35 per cent less sugar than Coca-Cola Classic. TCCC claimed that “Coke Life is for adults looking for a great tasting .....more
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